![]() ![]() Puth utilized TikTok as a marketing tool for Charlie, but in a way that, as he puts it, " feel like they wrote the music with me." The singer/producer began letting fans in on his creation process with lead single "Light Switch," in which he cleverly flips the sound of an actual light switch into a romantic metaphor and, more impressively, a catchy beat. He teased the track list on the viral video-sharing app two weeks before the album's arrival, and as of press time, that video has 47 million views. To say it was a highly anticipated release would be an understatement, specifically in TikTok terms. But after John's comment, the New Jersey native shifted gears and took full ownership of the music he was making - and now, he's arguably bigger than he's ever been.Ĭharlie, Puth's new-and-improved third album, arrived Oct. Puth had released a trio of one-off singles throughout the year, and his third album - the follow-up to his acclaimed 2017 set, Voicenotes - was in progress. ![]() At the end of 2019, Charlie Puth heard the words no artist ever wants to hear: "your music sucked this year." Even worse, they came from Elton John. ![]()
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